The Chase by Vytis Bareika

Field notes on scaling brands and businesses with paid media, AI, clean tracking, and better ops, from the founder of Defined Chase.

Your WhatsApp Leads Are Probably Unattributed

Sep 27, 2026

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2 min read

Your WhatsApp Leads Are Probably Unattributed

A simple bridge between paid clicks, CRM stages, and actual sales.

Vytis Bareika

Sep 19, 2026

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6 min read

The math that decides if you can scale

Gross profit payback from Hormozi's first Offers Workshop, applied to a six and seven figure ad account.

Vytis Bareika

Sep 10, 2026

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5 min read

Last click is for performance only

The second scoreboard for clickless marketing: lift studies, the trends and attribution models you already own, and the fingerprints you attach so a view can be traced.

Vytis Bareika

The buy button arrived in 7 days. I said weeks.

Sep 1, 2026

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1 min read

The buy button arrived in 7 days. I said weeks.

A short news flash: ChatGPT self-serve ads opened across Europe seven days after the inventory did, and Google's forced AI Max migration begins today. What to do before everyone else logs in.

Vytis Bareika

Aug 30, 2026

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2 min read

Your buyer never clicked. Not once.

The modern buyer journey is clickless: organic posts, videos, podcasts, and answers inside Google and AI agents. Why the final click gets credit it did not earn.

Vytis Bareika

ChatGPT ads land Monday, AI Max turns forced, and Display campaigns start dying

Aug 21, 2026

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4 min read

ChatGPT ads land Monday, AI Max turns forced, and Display campaigns start dying

Four platform shifts on a clock: ChatGPT ads open in Europe with no self serve, Microsoft turns AI Max on globally, Google force migrates Search on September 1, and Display campaigns start dying into Demand Gen.

Vytis Bareika