Sep 27, 2026
A simple bridge between paid clicks, CRM stages, and actual sales.
Sep 19, 2026
Gross profit payback from Hormozi's first Offers Workshop, applied to a six and seven figure ad account.
Sep 10, 2026
The second scoreboard for clickless marketing: lift studies, the trends and attribution models you already own, and the fingerprints you attach so a view can be traced.
Sep 1, 2026
A short news flash: ChatGPT self-serve ads opened across Europe seven days after the inventory did, and Google's forced AI Max migration begins today. What to do before everyone else logs in.
Aug 30, 2026
The modern buyer journey is clickless: organic posts, videos, podcasts, and answers inside Google and AI agents. Why the final click gets credit it did not earn.
Aug 21, 2026
Four platform shifts on a clock: ChatGPT ads open in Europe with no self serve, Microsoft turns AI Max on globally, Google force migrates Search on September 1, and Display campaigns start dying into Demand Gen.
Aug 19, 2026
What I learned running a six person AI native agency: named agents instead of chat sessions, why the subscriptions stopped scaling, and the cloud / hybrid / local decision by team size.
Aug 16, 2026
Part 2 of the 15 year audit checklist: the bid strategy per campaign type, server side profit optimization, portfolio strategies, conversion lag and cohorts, and consent set per country instead of one global rule.
Aug 12, 2026
The complete audit checklist from 15 years in Google Ads, Meta, SA360, DV360, and GA4: what I check, the numbers I look for, and the mistakes I keep finding.
Aug 2, 2026
ChatGPT Voice landed on the desktop, remote access landed on the phone, and the desk quietly stopped being the place where work happens.